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Small Steps for Big Changes

Today, as I was driving, an intriguing communication idea came to me…

I was driving through an intersection in which the roadways were not perfectly aligned (i.e. a slight turn was necessary in order to stay in the same lane).  For whatever reason (I had not had my morning coffee yet…), I found myself analyzing how just the slightest adjustment of the wheel turned my vehicle’s tires and adjusted my course so as to keep on the correct path and avoid… well… a light post.  The oh-so-slight change of course averted disaster.

My mind took this analogy to the realm of communications.  (I forewarned you I am a communications junky!)

Communication is such a phenomenal task – one in which we all engage everyday.  But how many times do we as professionals hit snags, bumps, and roadblocks as we struggle to communicate with our clients, employees, and customers, and do not know how to fix it?  Worse yet, how many times do we keep using the same communication tools and methods when they have ceased to be of value and are more a hindrance than a help?

Countless organizations are traveling on the communication superhighway, 100 kilometres per hour, because this is the highway on which they’ve always traveled, it feels familiar, or because there was no “toll” on this road and the other highways all have tolls.

But yet, a slight change to their communications plan or marketing strategy – the smallest adjustment in navigation – may prove to be a ‘crisis’ or ‘disaster’ averted.

That ‘disaster’ may be the waste of hundreds of dollars on a fruitless advertising strategy; the distrust of a group of employees who feel left in the dark; the loss of a client who misunderstood the service or product you offered; or the tarnished business reputation that resulted from unflattering media coverage.

Think about it.  What small communications adjustment can you make today?

New Beginnings

Happy New Year!

I don’t know about you, but the start of a new year makes me excited… so much to anticipate, plan, dream, organize, create, do, etc.

Ok… breathe Amber, breathe…

Another thing to which the start of a new year lends itself is reflection.  Have you done your best?  Lived the fullest?  Made the most?
Is there anything you wish you had handled differently?  If so, assess it, grant forgiveness to yourself, and let it go.

Make 2012 the year of ‘no regrets’.

Looking forward… what is going to be different about 2012 for you?  Aim high here!

For me, 2012 is the year that I make a ‘go’ with ARticulate.  It has been a dream and a desire for a couple of years now and it’s time to turn dream to reality.

Stay tuned and expect big things… from ARticulate and yourself.

To Be ARticulate

What does it mean to be ‘articulate’ and why did I name my business this?  Good questions.  I’m glad you asked.

The dictionary defines ‘articulate’ as:

  • Endowed with the power of speech.
  • To speak clearly and distinctly.
  • Composed of distinct, meaningful syllables or words, as human speech.
  • Expressing oneself easily in clear and effective language.

Don’t these definitions just make you want to ‘get out there’ and communicate all the important ideas in your mind in a powerful, meaningful, and effective manner?   What could possibly be more important than having a meaningful exchange of ideas with a fellow coworker, client, group, partner, or friend?

Ok, so maybe I’m a bit of a communication junky… I’ll admit it.

Not everyone has the ability or even the desire to practice communication with others, and it’s here that ARticulate Communication as a consultant and partner becomes important.

Meaningful and effective communication… articulate communication… are what I focus on providing for municipal governments, small businesses and non-profit organizations.

Thanks for stopping by, and I look forward to chatting with you again soon.

Have a question or comment?  I’d love to hear from you at articulatecd@gmail.com.