Whether you’re tweeting and posting regularly, just barely LinkedIn, or considering the realm of blogging, you can’t deny the ever-growing and evolving presence of social media in the business world. It has been referred to as a ‘time-suck’ and as ‘relationship-building’; as a ‘time-waster’ and a ‘money-maker’.
So what does this mean for you?
Does your business NEED a presence on all social media forums to be successful and do well? I’d actually advocate for ‘not.’ Unless you are a large corporation that has specific staff working on your social media strategy, it’s better to do one or two things really well than five or six things not well.
So what does this mean for a small business or home-based business owner? You need to do some research on the different social media sites out there (i.e. Facebook, Twitter, LinkedIn, YouTube, etc.), what can these sites offer your business in terms of audience capture and return on investment, and even more importantly, where is the majority of your target audience spending their time online so you can maximize your audience reach. These are helpful questions that will help you, as a business owner, determine if and where you need to be in the social media realm.
Feel free to post your social media success stories or lessons learned below. Have a great day!